Associated Industries Ltd., a ghee manufacturing unit, was established in 1960 in Nowshera in a fairly large plant area with its adjoining residential colony. The building is designed by the famous firm of John Tarry & Block, in consultation with Fried Krupp Heb of Germany who are the main suppliers of machinery as well.
Present market share of SHAMA in NWFP (Pakistan) is 40-45%. Right from the inception of production in 1963, the brand SHAMA became an instant hit and market leader.
The subsequent period witnessed the continuous lead with phenomenal growth in production from 10,000 tons to 50,000 tons.1
The reason for its success was its high standard of quality, assured by its stringent quality assurance procedure. The financial successes & turnover have kept this Company in top 10 companies of Stock Exchange.
In view of ever growing demand of SHAMA Brand, a number of imitators have copied the color and design of its pack and monogram and entered the market. Nevertheless, our brand loyal consumers have always been able to identify the real brand. Our group took over the management a decade ago.
In accordance with our enterprising policies, we have increased production capacity from 50,000 tons to 75,000 tons per annum, gone up by 40-45%.Backed up by the innovation, and quality, we intend to keep our brand a market leader.
We are also concentrating efforts on increasing our soap production capacity. In the past, demand for our quality soap has far exceeded the production.
Apart from our Brand AIL 104/023 another quality with SHAMA Brand is being introduced.
|Date of Establishment||1960|
|Authorized Capital||Rs.50 Million|
|Paid up Capital|
|Sales Turnover||Year 2000-2001 Rs 2.05 Million|